Q: What are the top reasons visitors return to a web site?
A: According to Forrester Research, the top 5 reasons visitors return to a web site are:
1. High Quality Content
2. Easy to Use
3. Downloads quickly
4. Updated Frequently
5. Coupons and incentives
It's been shown that if you offer something of value to your visitors, they will come back periodically to check out what's new, or simply make your information a part of their 'information universe'. Another thing to remember: put your web site address on everything you would normally put your company name on - that means business cards, stationary, direct mail, newspaper ads, press releases, invoices, etc.